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Edtec 671

Project Two:
Informal Learning
Learning with Objects

claudia@websterdesign.net
4.20.11 : EdTec671 : Wednesday Nights

HOME : : Museum Visit : : Proposal : : Outcomes Model : : Design : : Objects : : Technology : : Treatment : : Assignments

The Topic : Aztec Brewing Company

Informal Learning : Learning with Objects

Exhibit Layout

Aztec Brewery could not really be considered a museum, it is a business. However, we do hope to give our visitors a rich cultural experience while they are there. As they enter the doorways, they will be surrounded by walls painted to resemble the stone carvings of the Aztec Indians. The air will be laden with the scent of freshly brewed beer. This will entice them to enter the tasting room area.

Objects:

Photography: The tasting room will have walls lined with old photographs depicting the story of the original Aztec Brewery (A.B.C.) which was started in Mexico in the 1920s during prohibition. Enlarged details of original postcards from the era will tell the story of brave adventurers who traveled beyond the safety of the U.S. borders, to Mexico to delight in the lagers and German styles beers that the Aztec crew brewed. The story will continue as displayed in large photographs depicting San Diego in the 30s when the brewery moved north.

The Beer: Of course the real reason people come to a the brewery is to taste the beer. There will be six beers that are in always in the tasting lineup, with seasonal beers being offered as they are developed. Certain styles will be offered as annual specials. All this is standard fare for craft breweries. Customers like to be able to pick up a growler filled with their favorite brew, but also like to sample the new styles. They discuss with each other and the servers, whether the beer is good or bad. Most visitors are vocal with their opinions. Of course sales are the defining point. The seasonals will have limited availability. When they are gone, they are.. gone. If it is a short time til the supply is exhausted due to popular demand, then the beer might move up the the standard lineup. If it lingers and doesn't seem to gain in popularity, the recipe will be retooled or retired.

Use Technology: "How to Choose Your Beer" Ap: If you are new at craft brew sampling, a few pointers could help you choose a beer that most closely matches your flavor palate. There will be an ap (or website) that narrows down what flavors you like and gives you the beer that most closely matches that taste preference. Point your smart phone at the QR's located about the tasting room, download the ap or go to the website to set your definitions. Or if you already know your flavor preferences, read the scrolling screen that defines the flavors of each of the current beers on tap. One will be located on each end of the back bar wall. The center area will have the whiteboard with the names and simple details, such as alcohol content, chalked in.

Capture their Interest: Social media will be heavily used to promote the brewery. All events, and special limited brews will be featured on the FaceBook fan page, be on twitter, will enter the lineup on the website, be discussed in the blog or written up in the online newsletter. We belong the San Diego Brewers Guild. They promote the all local San Diego craft breweries. San Diego has a very strong craft brewery community, specially in North County where the 78 highway is called the Napa Valley of brews. Bus tours can be taken that go from selected brewery to brewery. Taste away and leave the driving to them.

Special Events: Beside having the tasting room open four days a week, we will also have special events that will include paint and pints nights, that will feature local artists and their arts. Food and beer pairings will be done at select local restaurants. We will most likely promote this with one or more other local small craft breweries, to share the exposure.